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South Asian food, imported and supplied across New Zealand.

Silk Route Imports works with companies in India, Bangladesh, Canada and Australia, and supplies frozen and dry groceries to retailers, supermarkets and wholesale customers across New Zealand.

Make food you want sold here? For suppliers

Silk Route Imports LimitedNZBN 9429051957889MPI registered food importer FIMP011294Company details

Two kinds of storage, frozen and dry

We specialise in frozen and dry products. Each has its own store, and between them there is space for more than 1,100 pallets.

The frozen store

Inside the frozen store: an aisle between racks of white cartons, with the cooling unit on the end wall.
600 m²
of frozen storage
500
pallet spaces

For our frozen lines: parathas and rotis, samosas and snacks, vegetables and herbs.

The dry store

Dry store racking loaded with sacks and bags.
About 700 m²
of dry storage
600+
pallet spaces

For our dry lines: rice, ready meals, canned goods, pickles and chutneys, gur and shakkar, biscuits and rusks, drinks and oils.

Brands we supply

  • Royal India

    Our own brand

    Royal India is our own brand. We produce and import products under it, including basmati rice, Punjabi gur and shakkar, biscuits and soya chaap.

    See the Royal India rangeVisit the Royal India website (opens in a new tab)

  • Ashoka

    Distributed by Silk Route for the traditional market

    Ashoka is a brand of ADF Foods. We supply its frozen parathas, snacks and vegetables alongside ready meals, pickles, chutneys, murabba and mango pulp.

    See the Ashoka range

  • Pran

    Distributed by Silk Route

    From Bangladesh

    Pran is a food brand from Bangladesh. We supply its rusks and dry cakes, pickles, Kalijeera rice, mustard oil and Frooto, plus Jhatpot frozen parathas and samosas.

    See the Pran range

Work with Silk Route Imports

Stock the range

For retailers, supermarkets and wholesale customers. Build an order list from the range, or tell us about your shop and what you need.

Bring your brand to New Zealand

For manufacturers and brand owners. We import, store frozen or dry, and supply retailers, supermarkets and wholesale customers across the country.